Wayne Friedman | MediaPost
Fox Corp. is launching Atlas, a video intelligence technology that can identify, segment and suggest contextual advertising opportunities for digital video marketers.
The proprietary technology, developed by Fox Ad Technology, will first launch across Fox News Media with two products: Fox Navigator, which will focus on contextual “alignment,” and Fox Shield, which determines brand suitability.
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March 25, 2022 at 02:52AM
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Fox Corp. launches Atlas, contextual advertising technology - Editor And Publisher Magazine
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