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Middleby Corp (NASDAQ:MIDD)
Q4 2019 Earnings Call
Feb 26, 2020, 11:00 a.m. ET
Contents:
- Prepared Remarks
- Questions and Answers
- Call Participants
Prepared Remarks:
Operator
Thank you for joining us for the Fourth Quarter and Year End Middleby Conference Call. We will open the call with comments from management followed by a question-and-answer period. Instructions on how to get into queue will be given at that time. With us today from management are CEO, Tim Fitzgerald; CFO Bryan Mittelman; and COO, David Brewer.
At this time, Mr. FitzGerald, please proceed with your opening remarks.
Timothy FitzGerald -- Chief Executive Officer
Thank you. Thanks everybody today for joining the call, I've -- I'm going to jump into comments real quickly here and then I've got Bryan here to follow up with some additional comments on the financials.
2019 presented challenging market conditions. However, we reported record sales and profits for the quarter and year, and we are pleased with the many accomplishments of 2019 as we executed on our profitability initiatives and made strategic investments in our long-term growth. Our focus on profit improvement resulted in realized margin expansion across all three of our business segments despite significant increases in cost from tariffs. Efforts from acquisition integration, supply chain initiatives and other operating efficiency improvements contributed to margin expansion, while savings from facility consolidations completed in the second half of 2019 will add the cost savings in 2020.
Although industry demand was challenging across all our business segments, we made strides in positioning each of these businesses for sustainable long-term revenue growth, introducing a strong lineup of product innovations at all of our segments focused on industry growing trends. Additionally, we invested in excess of $12 million in transformational technology development initiatives. This included the introduction of our recently launched Open Kitchen IoT platform, and the development of our Middleby Control to be introduced in 2020.
We're also investing in digital marketing initiatives and cloud based sales support tools. As we made efforts to improve and enhance our sales processes. 2019, we reached a milestone topping $1 billion in revenues internationally, and we continued to build our infrastructure and capabilities in growing emerging markets. This included the opening of a new production facility in China, now manufacturing equipment for the local China and broader Asian market. This facility started up operations in the fourth quarter, will continue to add equipment offerings manufacturing at this new facility as we continue to grow our business with global chains and localized concepts in the Asian region. Late in 2019, we also invested in our distribution partner Lovins [Phonetic], located in the Benelux as we further expand our footprint and capabilities in the broader European region with a long standing partner.
Also in 2019, we continue to execute on our long-standing and proven acquisition strategy completing eight acquisitions and adding 12 brands to our portfolio. These acquisitions furthered all three of our business segments and added to our portfolio of brands, products, and capabilities and strategic growth areas such as beverage, ventless cooking solutions, automation, IoT and controls technologies, while also further bolstering, our core foodservice cooking platform.
At our Commercial Foodservice Segment, lower spending across the industry, particularly our largest restaurant chain customers continue to impact revenue growth.
The impact of the coronavirus will be an added headwind as we start the year. Although we anticipate continued market challenges in the near-term, we are investing in areas of growing and emerging trends and are well positioned as operators invest in equipment to address challenges such as labor, facility costs, energy and food safety. In 2019, we made significant progress, and the continued development of our beverage platform, which we have created just within the past five years. This platform today represents one of the broadest and most innovative in the industry, representing approximately one-third of our commercial revenue -- group revenues.
We are pleased with the margin expansion at this group of beverage companies. Although less, there are long-standing cooking platform EBITDA margins within this platform reach 25% in 2019. As we continue with efforts to realize synergies at the many recent acquisitions. In 2019, we continued to add to the beverage platform with the acquisition of Ss Brewtech, which extends us into on-premise beer brewing kombucha and coffee cold brewing.
Most recently, we acquired some so a Seattle based manufacturer of traditional espresso machines, adding to our highly innovative coffee platform and joining our JoeTap line of Nitro Brew products, and our Concordia fully automated lineup of coffee and espresso equipment.
In addition to acquisition, we are pleased to continue introduction of new products to this platform with our Concordia single cup brewer, the fastest automated brewer in the industry. We further expanded the JoeTap line, and are now able to offer both hot and cold natural beverages. We introduced our Skyflow smart and automated bar system introducing savings, significant time savings, labor, and liquor cost savings for our bar and nightclub customers.
And from Taylor launched the ZAMBOOZY, which provides for a wide variety of alcohol-infused frozen beverage offerings. We also continue to invest in expanding our ventless kitchen strategy. We are the clear industry leader in this category, and have the broadest lineup of ventless equipment solutions, allowing us to provide customers with a complete veltless kitchen from oven suppliers, speed cook grilling in combi ovens.
Today, we can entirely obsolete the need for traditional ventilation, providing a more cost effective, flexible, green and sustainable solution for our customers. In 2019, we expanded our capabilities in this category with the acquisition of EVO, a leader in ventless with a patented downdraft solution for grilling applications. And just recently, we were pleased to have received the NRA Kitchen Innovation Award for our just introduced ventless solutions integrated with our lineup of logic convection ovens.
We've continued to develop our capabilities and solutions for ghost, mobile and pod kitchens and are working with early stage customers. We have further invested in our automation and cloud-based data intelligence capabilities, bringing those together with our broad portfolio of commercial equipment and highly automated solutions from our industrial food processing group to develop an integrated concept that can only be found within Middleby. Our automation team from L2F is focused on developing these concepts that can maximize labor -- space utilization, capacity, speed of service, and menu flexibility.
We have continued also to develop products supporting the growing foodservice delivery trends, launching our smart PUC cabinet from Carter Hoffmann, which allows restaurant operators to hold both hot and cold food and stage product for delivery services and end user customers. This cabinet provides QSR codes via mobile devices, greatly simplifying the foodservice delivery and pickup operations, reducing labor and service times, improving the customer service experience and enhancing the food quality at our customers.
As we completed the year, we were also very excited to launch Open Kitchen, our IoT-based connected smart kitchen platform that communicates with all commercial kitchen equipment regardless of the manufacturer. To be clear, this solution can be used on all brands of commercial equipment not just Middleby products and cover all operations of a restaurant including lighting, HVAC and equipment and processes inside and outside the kitchen.
This technology, which has the potential to change our industry is from Powerhouse Dynamics, the company we acquired in April. They have the knowledge-based resources and capability to marry their solutions with our existing IoT Middleby Connect platform and bring this unique technology to market very quickly.
Besides being an open solution for all equipment, other benefits our predictive analysis, remote recipe distribution, real-time wireless temperature monitoring, enabled with the powerful mobile app. Armed with data, operators have the ability to make decisions that affect overall kitchen operations, which, in turn, improve profitability, monitor food safety and provide the best experience for both customers and employees. Initial feedback from customers on this technology has been very promising.
As we continue to invest in new products and technology initiatives, we have also continued to focus on our profitability with efforts to realize synergies across the platforms and raised the margins in our most recent acquisitions. In the fourth quarter, we completed the consolidation of two factories related to the Standex businesses just acquired in the second quarter of 2019. This included the integration of Ultrafryer to our new Hampshire Pitco facility and the BKI brand into a new facility at Blodgett and Vermont. These initiatives should bring $10 million in cost savings and support our effort to double the margins of the business acquired from Standex in 2020, which also included the APW and Bakers Pride brands.
At our Residential segment, 2019 has been a difficult year for the appliance market, which has reported declining demand for each of the four quarters of 2019 both in the US and also in the UK market with a continued backdrop of Brexit. Despite the continued near-term market situation, we are optimistic that early indicators pointing to improving market conditions will translate to revenue growth as we progress into the year.
We continue to introduce new products across our portfolio of premium brands. In 2019, this included the introduction of built-in column refrigeration from Viking, the recent USA launch of our euro style mercury and a lease ranges from AGA, under-counter ice and bar centers under the U-Line and Marvel brands and the latest introduction, our Viking designer series of ranges.
We were also very excited to announce the addition of Brava to our Residential platform late last year. This state-of-the-art oven provides consumers with a fast, flexible, space savings and eco-friendly cooking product for the kitchen. This is a significant technology addition to the Residential platform and Middleby. Brava adds not only a patented fast and flexible cooking technology, but unique cloud-based menu-driven control, which we are now working to bring to Viking and other Residential brands on upcoming planned product launches.
Our completed profitability actions at the Residential segment included the closure and exit of a loss-making non-core business in France earlier this year, followed by the consolidation of our Lynx outdoor cooking operations into Greenwood, Mississippi at the Viking campus, which was completed in the fourth quarter and should bear fruit as we progress into 2020.
At the food processing equipment group, order rates significantly improved late in the years as we began to convert the pipeline of customer opportunities. During 2019, we introduced a record number of new product innovations, and expanded our sales efforts to address markets, such as cured and dried meats, bacon, pet foods and alternative protein. We're pleased to say that recent order activity included business in several of these targeted categories, as we broadened our addressable market opportunities.
As we continue to invest in new products and technology innovations, we have also continued to focus on profitability with efforts to realize synergies across the platform and raise margins at our most recent acquisitions. Sorry about that. I came off comments here a little bit, but -- actually, I'm just going to close it out now.
So as we enter 2020, we expect the market challenges to continue, including the most recent impact of the coronavirus. However, we remain optimistic on the upcoming years we benefit from 2019 actions and will remain focused on the execution of our sales and margin activities, while at the same time we remain committed to our strategic investments in long-term growth initiatives.
So, with that, I'm going to pass it over here to Bryan Mittelman.
Bryan Mittelman -- Chief Financial Officer
Thanks, Tim. Getting into the numbers, for the fourth quarter, we generated GAAP EPS of $1.96 versus $1.70 in the prior year. As you may recall, last quarter, we began reporting adjusted EPS; in the fourth quarter, it was $2.00 versus $1.87 in the prior year.
Adjusted EPS, which is fully reconciled to GAAP in the back of our earnings release, seeks to exclude items that are non-recurring or non-operational, as well as those that do not correspond to current cash expenditures or inflows, which is amortization of intangible assets and the actuarial valuation gains from our pension assets. Those are excluded as well. We believe this is a relevant metric to use, as it aligns with areas that management focuses on, as we operate the business.
When evaluating the impact of recent acquisitions on earnings, the ongoing operational impact primarily from the acquired brands of APW, Bakers Pride, BKI and Ultrafryer, as well as Powerhouse Dynamics, Ss Brewtech, EVO, Pacproinc, Synesso and Brava. As you can see, we've been busy, as always, with a $0.05 drag for the quarter. This excludes the impacts from restructuring activities and inventory purchase accounting, which we have otherwise separately broken out.
Our Commercial Foodservice segment sales for the quarter amounted to $530 million, which included an increase of $29 million related to acquisitions completed within the last 12 months, most notably from APW, Bakers Pride, BKI, and Ultrafryer.
Excluding the impact of all acquisitions and foreign currencies, sales for the quarter increased 0.4%, which includes overcoming a prior year rollout that presented a 2% headwind. In the US market where this rollout occurred last year, we saw a decrease of 3%. However, sales growth was 6.8% internationally, with increases in Asia, Europe, and Latin America.
Our overall growth was obviously modest this quarter. As Tim noted, major rollouts by US restaurant chains are continuing to take longer to materialize, which is leading to lower-than-expected organic revenue growth. We are not confident that growth from this segment will continue in the near term as current challenging market conditions are likely to remain.
Additionally, the coronavirus outbreak will impact us, including decreases in sales in the near term. It is difficult to estimate a longer-term impact at this point, given the volatility of the situation.
In spite of the topline challenges, we're pleased to have improved margins sequentially and achieved a level relatively consistent with the prior year. The gross margin in Commercial Foodservice was 37.7% and excluding the impacts of acquisitions in foreign exchange, the gross margin rate would have been up to 38.8% as compared to 37.8% in the prior year quarter.
Adjusted EBITDA for Commercial Foodservice amounted to $139 million, representing 27% of sales or over 28% when excluding the impacts of foreign exchange and recent acquisitions. This compares to 26.6% in the prior year quarter. The margin expansion was broad -based improvements we're seeing in mature businesses as well as those acquired in recent years and during 2019.
As I start to look forward, given the seasonality seen in this segment, Q1 of '20 margins will be lower than Q4 with the lower sales levels. However, we also expect pressure on them in Q1. While we remain committed to margin expansion, given the expected mix in volume as well as developing coronavirus impacts and still being in the early stages of operating the newly integrated facilities, our expectations on achieving such margin expansion in Q1 is somewhat low. We will be delivering improvements in recent acquisitions as planned consolidations completely mature and the other acquired businesses drive operational efficiencies throughout the year.
While margins are expanding, it's important to understand the impacts of other factors as we execute our strategies. Our acquisitions in recent years have typically been in businesses with margins lower than historic averages of the segment, and also a significant amount of R&D investment is also associated with some of them as we are aggressively developing new innovations for our customers. While R&D investments will generate increasing revenue in 2020, they will still be dilutive to the overall segment margins with expansions predicted for 2021.
As I commented last quarter, creating shareholder value through margin expansion and strong cash flows are key to our success. Our goal remains to grow margins at acquisitions to levels consistent with the overall platform. This corresponds to achieving 30% in the mid-term. We will deliver these improvements through; one, integration efforts and recent acquisitions, two, continuing to execute on supply chain initiatives to leverage our scale; and three, harnessing our capabilities and best practices to improve business processes. The margins for businesses, we acquired prior to 2017 stand at approximately 29% for the full year and are actually above 30% for the fourth quarter.
Total segment margins are obviously below these levels. This is a result of the acquisitions, which obviously broadened our product offerings and allow us margin expansion and cash generation opportunities over the long-term, as well as the strategic investments we are making in technology to maintain our leadership position.
For example, we're developing the customer facing technology around controls, IoT and automation, on which we're investing approximately $12 million annually. We're investing in our ventless, combi and steam platforms and the internal teams to drive growth in these areas.
We are growing our fabrication and design capabilities. We're developing and implementing tools to support enhanced sales effectiveness. We're acquiring businesses that have an opportunity for margin expansion over a period of years. And we are expanding our innovation-driven beverage platform. So I thought it would be useful to stratify our margins further and I'll be looking at full data in order to present a balanced view of how we operate.
Our mature cooking businesses are the foundation of the segment and collectively have our highest margins at over 30%. In recent years, we've added numerous businesses focused on beverage product offerings. Most of that have been part of our portfolio for only a few years or even less. The EBITDA across these businesses is currently lower at 25%. As you all know, we have a strong track record of improving businesses and expanding margins looking at the few large divisions that represent the dominant portion of beverages.
Our journey with them is in the early stages, but we have already accomplished great things. I believe what we've delivered is noteworthy, because if you look at their margins, a weighted average basis you would say they started with margins in the mid-teens and now they are above 25%.
As we are growing our margins across all the operations, we are also investing in new unique technologies. So when analyzing the overall segment margin, please recall that this is the detractor of approximately three quarters of a percent on the segment.
Moving on to the residential segment where sales amounted to $154 million. Excluding the impact of foreign exchange and acquisition and the closure of a noncore business, we experienced a sales decline of 0.6%. In the U.S., we were able to generate growth of 3.9% largely from Viking, while headwinds persisted impacting under-counter refrigeration sales.
Overall, our new products are driving increases in our market share as consumers positively ramp to our offerings. Internationally, we have not seen improved market conditions in the face of Brexit and experienced a 6.5% sales decline across all regions.
Margins for the quarter were meaningfully impacted by our transition of manufacturing for links and to a lesser extent from the acquisition. During Q4, we closed the formal link -- manufacturing facility and transitioned to the new facility in Mississippi. Operational efficiencies were the largest driver of the margin declines to this segment this quarter. In Q1, while actively manufacturing, we will still be in ramping up to full efficiency levels. We expect this impact to be behind us as we work through the second quarter.
Our acquisition of Brava expands our technology investments beyond the benefits from its cooking with light technology. It also expands our innovative control offerings, which will be an advantage for all Middleby companies. With the acquisition, we also expanded our digital marketing capabilities again, which will benefit the Middleby brands as a whole.
Personally I'm excited about having the appliance in my home. We make a tremendous amount of great products at Middleby but this is one of the very few that my family and I gets used just about every day. So I think I'm going to take a second here and kind of go off script for a moment and share some personal experiences and put in a little bit of a sales pitch as well.
I will admit that there might have been some skepticism in my house about putting this new cooking appliance to use. But I will say, once we worked through that, there really has been no looking back. I was talking to my nine-year-son last night and I asked him, tell me what you like about the Brava? What would you want to tell others about it, because he's always looking to use it or play with it maybe but his answers were simple. His expression was, I can make dinner in it. And then he added, if you eat one week of food from the Brava you will not be disappointed. It will be delicious. So I don't pay him directly for those endorsements and I do believe them to be true.
I mean, he really relishes the opportunity to put his meal together on his oven and to be the chef. And really the whole family has been delighted with the unit. I could go on and on about it, but I will stop by saying it's amazing in terms of its quality of cook, it's versatility, we got lots of cooking functions. We've recently started using the defrosting function on it. It's easy to use and the customer service behind it is amazing. So, I do encourage everyone listening to go and order one at brava.com. You won't be disappointed. And by the way, we guarantee it. So, I should probably get back to what Brava means to our results. As they unfortunately did negatively impact margins by less than 1% in Q4, but it will represent an approximate 2% drag as we work through 2020.
As I discussed last quarter, we've driven margin improvements across all our major residential brands in recent years. Our under-counter refrigeration businesses have our highest margins, thus as a result of the weakness in their revenues this past quarter, margins were further negatively impacted.
So looking back to Q4, gross margin at the residential group decreased to 34.6% compared to 37.2% in the prior year period. EBITDA decreased from 19.2% in the prior year period to 16.7%. Excluding the impact of FX rates, the acquisition and the remaining non-core businesses, EBITDA for the current year would have been 19.3% and 21.4% in the prior year quarter.
I believe it also may be useful to note that on further analyzing EBITDA, if you were to take links completely out of the results in both periods, our margins would have essentially been flat year-over-year. While we will start off 2020 at lower EBITDA levels than in the corresponding prior year period, we will expect to see improvements as the year continues, especially if market conditions improve as we think is likely.
As in commercial, we will continue on our path of expanding margins and investing in new technologies. Recall again that Viking has improved from losing money when we acquired it to now being in the mid-20%s. AGA has improved from low single-digits to the mid-teens, and we are undertaking efforts at these divisions and across the entire segment to achieve the medium-term goal of 25% EBITDA margins.
On to the Food Processing segment. Sales amounted to $121 million, of which an acquisition contributed approximately $8 million. Excluding the impacts of such and from foreign exchange, sales decreased 3.9% for the quarter. Gross margin in Food Processing improved to 35.9% as compared to 35.1% in the prior year period, while EBITDA margins also improved to 23.1% as compared to 22.6% in the prior year period when adjusting for foreign exchange and acquisition.
Looking forward, we have a positive view on the revenues of this segment. The backlog has improved meaningfully. Our Form K that will be filed this evening will show that we started 2020 with a backlog of almost $35 million higher than from where we started 2019. As such, we are confident that we will see growth both on the top-line and EBITDA margins as we progress through 2020.
Having gone through the three segments, I also wanted to spend some time on full company performance. For 2019, total company adjusted EBITDA was up 12% and exceeded $638 million. Our EBITDA margin improved 21.6% -- sorry, improved to 21.6% from below 21% last year. We achieved this while managing through challenging market conditions and while making many investments in the business. This is a result that the entire leadership team at Middleby is proud of. While our expectations are always high and we seek to deliver even greater results, we do take pride in having delivered this growth in this market. We certainly expect to deliver future growth in 2020, all while increasing our commitments to developing cutting-edge technologies by approximately $10 million.
As I look at our 2019 results, SG&A expenses did increase in line with our revenue growth and were up $45 million for the year. Acquisitions actually added over $64 million for the year; however, we mitigated this. We focused on taking actions to generate savings, ensuring we are delivering expanded margins.
To do this, we've undertaken numerous restructuring actions. The restructuring charges and associated transition costs, which do not qualify as restructuring under US GAAP, were $3.7 million and $4.3 million respectively in Q4. We will incur further expenses in Q1 as we complete the efforts currently under way. Savings are being realized in 2020 and should annually exceed $20 million.
You likely noticed that we did add cash flow disclosures to our press release. We did generate record operating cash flows of over $377 million in 2019. Our free cash flow is slightly below last year, as we increased capital expenditures by over $10 million.
For the year, nearly $18 million was spent on new facilities are making substantial improvements, which in turn allow for the successful integration of acquisitions and provide the associated margin improvements. This spending also includes our new Protein Innovation Center, showcasing our capabilities in the food processing area.
And for 2020, we'll continue this trend, as we have two residential showrooms opening and also our professional innovation kitchen, showcasing all our commercial foodservice capabilities. There are also plans at a few facilities to allow for improved manufacturing efficiencies. We will still seek to maintain our capex spend in the 1.5% to 2% of revenues range.
Our year-to-date free cash flow to net income ratio is 94%, in line with our average over the past four years. I will acknowledge that this is below what we achieved in 2018. That year benefited from abnormally low cash tax payments and also a large benefit in timing from accounts payable.
It's also important to recall that we do have a significant non-cash pension income benefit in our earnings, which is $29 million for 2019 and will likely be $10 million higher for 2020. We are committed to maintaining a high conversion rate on our free cash flow.
Net debt at the end of the quarter was approximately $1.8 billion. The financing activities use of cash in Q4 of $87 million represents paydowns on our debt. Our net debt-to-EBITDA leverage ratio at the end of the year was 2.7 times and continues to trend downward. As we've demonstrated, we continue to use our free cash flow to either pay down debt or fund our acquisitions.
That concludes my comments on our 2019 performance. With that Gigi, do you please open the call for questions?
Questions and Answers:
Operator
[Operator Instructions] Our first question comes from the line of Jamie Clement from Buckingham. Your line is now open.
Jamie Clement -- The Buckingham Research Group Inc. -- Analyst
Good morning, guys.
Timothy FitzGerald -- Chief Executive Officer
Hey, Jamie.
Jamie Clement -- The Buckingham Research Group Inc. -- Analyst
Tim, it seems like there's some evidence that the market may have further slowed in Commercial Foodservice in the fourth quarter, certainly did not see that in your numbers. Is that a function of specific rollout business you had with some chains that had been in the pipeline for a while. Can you just comment?
Timothy FitzGerald -- Chief Executive Officer
So, no, actually no. I mean chains was actually a challenge for us in the first quarter. I mean coming out of last year, we actually had a fairly significant rollout with a customer, which didn't recur. We did have a small rollout this year on our Nitro Brew line, which was meaningful for us because that's a new product, but actually chains was negative in the fourth quarter.
We saw strength in the international market. So, we did fairly well in Asia. Latin America was a bright spot. And we did OK in our -- the general market overall. So, kind of, with our channel partners, our dealer partners, so that was -- that kind of held up to offset the chains decrease that we saw.
Jamie Clement -- The Buckingham Research Group Inc. -- Analyst
Okay. And then changing gears a little bit over the processing. The language in the press release sounded a little bit more optimistic. I think read a little bit more optimistic than it has in the last couple of quarters. Are you starting to see any signs of some of those elusive protein orders kind of coming in?
Timothy FitzGerald -- Chief Executive Officer
Yeah. I mean, they have been coming in. So, I mean I think as Brian alluded to, I mean, we looked with a very solid backlog for the year. We saw orders come in. They were very late in the year. And we've been working on them for a while and time is always a challenge with the lumpiness of that business, but we did see orders strong to finish the year, a strong backlog that's continued somewhat in the beginning of the year.
So, I would say that a lot of the heavy lifting that the team did through the year in developing new products, which I mean I would say it is -- was really one of the strongest periods probably as I mentioned record new products that came out over the last 12 months that's touching a lot of our brands that contributed to that. I mean, we're seeing a lot of interest there. And I think one of the things that is exciting is that it is broadening out beyond, I would say, we're -- we've been heavily concentrated in ham and sausage and some of the meat processing customers to a broader base.
So, I mean, I think it is new products as well as new markets embedded in that as well as some of the kind of longer-standing projects that we've been working on really for the last couple of years coming through. So, that all turned to be a very positive way to finish the year from an order standpoint.
Jamie Clement -- The Buckingham Research Group Inc. -- Analyst
Okay. Thank you all very much for your time as always.
Timothy FitzGerald -- Chief Executive Officer
Thanks, Jamie.
Operator
Thank you. Our next question comes from the line of John Joyner from BMO Capital Markets. Your line is now open.
John Joyner -- BMO Capital Markets -- Analyst
Hey, good morning.
Timothy FitzGerald -- Chief Executive Officer
Good morning John.
John Joyner -- BMO Capital Markets -- Analyst
So, I really appreciate the additional details for margins and the Brava pitch. I guess, I'll wait for Tim to give his feedback on Joe Tap at some point?
Timothy FitzGerald -- Chief Executive Officer
That's kind of available for sale as well.
John Joyner -- BMO Capital Markets -- Analyst
All right. So I realize that the visibility is limited for the commercial business and that it's clear that the first half of the year looks rather tepid. But can you offer any details around how the year might unfold, kind of particularly for the first quarter between large chains and general markets? I mean, are we thinking, kind of, closer to flat organic or down organically?
Timothy FitzGerald -- Chief Executive Officer
I think we're looking at being down somewhat in the first quarter. I think some of the challenges that we saw in the fourth quarter with chains continue. I think as the year goes on, we expect that we'll do better with change in the back half of the year just given some of the things that we're working on and the fact that chains were light and finished the year in 2019.
So we suspect given the list of things that we're working on Murphy's law always applies. And it doesn't all hit. But certainly, we think we'll have more chain activity in the back half of the year, particularly with a lot of the new product categories that we're working out with -- that we think really resonate to some of the trends that are going on in the industry.
I would say also that it was a tough year from the standpoint that a lot of our chain customers. There was a lot of CEO and management changes as well as a lot of M&A activity where private equity firms and other strategics were buying a lot of restaurants in the industry. So any time that happens that pushes off teams reevaluate some of the strategies. So it kind of gets caught in a hold pattern for a little bit.
So you never know what 2020 will bring. But it was really a record number of changes both from a management perspective as well as from an M&A perspective. So I think some of that stuff will, kind of -- will move through in the year. So I -- we would anticipate that purchasing decisions would come back on a little bit at a better cadence as we finish out the year.
So those are two things as well as just from a Middleby perspective, I mean, we mentioned that there are a lot of new product initiatives that we're focused on that we think go to current trends. And so, I think they resonate where our customers will spend money and provide them, kind of, with immediate returns. So as we're launching and seeding those, we think that, that will also be kind of a specific item that will help us as we move through 2020.
John Joyner -- BMO Capital Markets -- Analyst
Okay. Thank you. And maybe just one quick follow-up. The -- when you talk about management changes and things like that, the feedback that you get from customers when projects I would say get delayed or they kind of sit on them, how much color do you get from them?
Timothy FitzGerald -- Chief Executive Officer
It varies quite a bit. I mean, certainly when there are changes, they're -- often they are looking to improve business opportunities. So I think that's where things that we might have a pipeline with them resonate. We think that we always can bring a lot of value added solutions that can help them with their business whether it's menu or operations. But there's quite a bit and there's always a story behind each one and I'm going to ask Dave to maybe further comment given he's came from that side of the world.
David Brewer -- Chief Operating Officer
Yeah. We -- actually I think it's one of the strategic strengths that Middleby has, it has been a record setting amount of change at the CEO, COO level of our customers -- of our chain customers. The bad news is that causes some delay. We're in there. We get a lot of color because of our inherent technology that we offer to lower their food costs, to lower their labor cost, to increase their speed of service, to increase their packout rates and accuracy across the counter.
Those CEOs see the need to make those changes. The good news -- I have to say the good news is, a lot of the CEO changes and COO changes are people that we know that go to other brands and they pull us along with them because we deliver solutions very quickly. And so, while it delays in one spot, we get sucked into another change so quickly because we can get solutions in the marketplace, in their restaurants making a difference for their customers. So, I could cite 10 great examples. Obviously I'm not going to do that, where we've been pulled along with CEOs that were appointed new very powerful positions.
The other thing too is a lot of these CEOs are being sucked up by the venture capital guys and ask to run those venture capital start-ups and they know us. We get personal phone calls asking them to develop the restaurant with them. And so that's -- it's an exciting part of our business. It allows some of our best people to really excel and delivering solutions to these customers. It's really a lot of fun.
Analyst
Okay. Excellent. Thank you for the time.
Timothy FitzGerald -- Chief Executive Officer
Thanks, John.
Operator
Thank you. Our next question comes from the line of Jeff Hammond from KeyBanc Capital Markets. Your line is now open.
Jeff Hammond -- KeyBanc Capital Markets -- Analyst
Hey, good morning, guys. Just a question back on commercial food. Just one if you could just give us a better understanding of what drove that international strength? I know you had the tough comp there. And then, I think the margins you had said 3Q to 4Q would be kind of flattish, and certainly they popped up nicely. So I just want to understand what really drove that relative to kind of your original external plans?
Timothy FitzGerald -- Chief Executive Officer
Bryan, the margin.
Bryan Mittelman -- Chief Financial Officer
Yeah. On the margin, as I said, it was somewhat broad-based. We've been talking a lot about kind of, I'll call it the not yet mature businesses in terms of using the term to describe how long we have owned businesses. And those progress -- those processes have yielded the results that you've seen. Some of our businesses we take kind of big jumps quickly. Other ones are a little bit of slow and steady. So I'd say, we had contributions at both ends of the spectrum there as well as we have -- I think you're seeing the discipline on our cost management come through. Obviously we did some restructuring earlier in the back half of the year. So those benefits are coming through as well. And we've been disciplined on pricing too.
Timothy FitzGerald -- Chief Executive Officer
Jeff, I'm sorry. I think your question was what is driving the growth in international in the fourth quarter. So I assume I've got that right. So...
Jeff Hammond -- KeyBanc Capital Markets -- Analyst
Yeah.
Timothy FitzGerald -- Chief Executive Officer
We saw some pretty strong chain activity actually in Latin America. We've also been fairly successful in introducing some of the newer brands and products that we've got in the portfolio. I mean, I think one of the strengths of Middleby is the fact that we do have this international platform. So when companies come into the portfolio, gives them the ability to plug into a proven existing distribution platform. We've got very strong sales teams that can sell solutions and support them with service. There's probably an element of that in Asia as well. We continue to do a bit better with some of the global chains that had initiatives going on in the fourth quarter, as Asia as well and we're in early stages of kind of broadening out the opportunities in nature. As I mentioned, we've invested in the new facility there and we had some of the new product that came online.
The counter to that, unfortunately, is the coronavirus, which I will say, the timing of us making the investments is very good for the long-term and it will give us an opportunity here as we expand the production to an exciting portfolio of products, but in the first half of this year that will obviously severely be impacted as restaurant starts are coming to, I would say, a screeching halt in the, I would say, in Q1 and Q2. We do expect that to come back online in the second half of the year. That's a very preliminary read obviously, and that's through conversations with customers there locally. So the long-term trend exists, but that will be impacted in the first half of the year.
Jeff Hammond -- KeyBanc Capital Markets -- Analyst
Just on that with the coronavirus, is there a way to impact what you think the revenue impact would be in the first half of the year or bottom line impact?
David Brewer -- Chief Operating Officer
Getting to the full bottom line impact is a little bit challenging right now, as we are working through, I'll call, all the cost side of things and just starting to see a little bit of that. The revenue side, I would say, could be in excess of 1%. And again, we're very early here. And obviously, as Tim has noted, China has largely shut down but things are still developing. So my fear is that we don't -- haven't seen the full impacts into adjacent geographies.
Timothy FitzGerald -- Chief Executive Officer
Yeah. So I'll just comment. I mean, that's specific to China in our Asia business. We do have a significant supply chain from China. We are US manufacturers, you'll see all the finished good products really being developed here or manufacturers here, but we do have component parts coming from that region. So it just kind of to add on to it, something that we've been proactive assessing what risk there is in the supply chain, which, I think, we are dealing with some initial issues for Q1, which we think are manageable and we're continuing to monitor that for Q2 and I might ask Dave to kind of comment on kind of operationally what we're doing there as well.
David Brewer -- Chief Operating Officer
Yeah. Sure, Tim. Clearly, the virus is a horrific situation and our thoughts and prayers go out to anybody who touched by it. But looking back at the Middleby team, the supply chain management team on the P&L side of this, it was amazing, the agility and the capability across food processing to residential to commercial foods around the world, the purchasing people, the supply chain management people, the engineers. I'm telling you, within days of the virus being announced, I knew exactly what components were going to be affected and a tactical plan on addressing it. And so, we have a high degree of confidence of dealing with the situation.
And I have to drop back to the culture of Middleby of being very lean with young experienced capable people that know what they're doing, and that was honed even last year. I'll talk about the tariff force. Last year we honed that capability, and I couldn't be more proud of the supply chain management purchasing people around the world, the success we had last year dealing with the tariffs, and that played out in a positive business way immediately this year with the virus. So, I have a high degree of confidence in our supply chain, our very lean capable supply chain management team around the world.
Jeff Hammond -- KeyBanc Capital Markets -- Analyst
Okay, great. Thanks guys.
Timothy FitzGerald -- Chief Executive Officer
Thanks, Jeff.
Operator
Thank you. Our next question comes from the line of Mig Dobre from Baird. Your line is now open.
Mig Dobre -- Robert W. Baird -- Analyst
Thank you. Good morning, everyone. I also want to ask a couple of questions about Commercial Foodservice. And I guess my question is this if we were to leave aside the coronavirus matter which obviously is nearly impossible to forecast. And you just think about the trends in your business, the things that you know vis-a-vis your customers and you think about how 2020 might play out. I understand that Q1 is going to be down, but you're talking about potentially seeing some better capex from QSRs as the year progresses.
I'm curious, can you frame the potential growth here relative to Middleby's historical growth rate or even within the framework of this kind of 3% to 5% that would be kind of a normalized industry growth rate? Can we get back to those sorts of levels or is there something else either in the general market or maybe on the aftermarket side that could potentially be holding us back.
Timothy FitzGerald -- Chief Executive Officer
So, look, I think we can get back to those 3% to 5% levels. I think the first half of this year, I mean, so take -- again taking out the coronavirus, I mean the market is sluggish both the general market and then the chain is really being down. Again, we think the cadence of that in the short-term is not going to change. We gave the specific reasons with some of the changes going on as well as some of the investments that they're making are more strategic. But I think as we -- we do expect some of that spending to come back online.
The chain business has been light for us. So, I mean, from a comparative standpoint, given what's in the pipeline and the opportunities, again, nothing ever comes through as expected with the timing, but ultimately it will come through. I think we've gone through an extended period. And I think given what we see in the pipeline that there would be more business coming through. Does that get us to 3% to 5%? I think that kind of also depends on how the general market performs as well as the international. But I would say, if our chain business was to perform relatively well in the back half of the year, you could get to those types of growth rates.
Mig Dobre -- Robert W. Baird -- Analyst
Okay.
Timothy FitzGerald -- Chief Executive Officer
Mig, I think Dave wants to add one thing to that?
David Brewer -- Chief Operating Officer
Yes. And so just to support Tim's point and add a little color coming from the chain side of the business, our customer, the chains, and even the general market, as I've talked to many of you one-on-one, they need to increase their same-store sales. They need to increase their traffic count. They need to build new stores. Otherwise their business doesn't grow. They need to satisfy their customer.
Every time they make that move to add menu items, every time they add that move to enhance their same-store sales, they need equipment and solutions, more importantly solutions. So, it is like gravity. Eventually they have to do it to hit their earnings, to hit their ownership returns to satisfy their customers. So it's about our ability to have solutions to be connected to them, to know what they need and have solutions, not single pieces of equipment but total solutions that deal with our food costs that deal with our labor issues that deal with your speed-of-service issues. So it's like gravity from -- for our customers, they have to make those changes. So they can achieve their returns and satisfy their customers.
Mig Dobre -- Robert W. Baird -- Analyst
I appreciate that. And that was really sort of the spirit of my question, because the comparisons here seem to be quite easy given some of the disruptions that you've had on the QSR side. And you're talking about a lot of enhancements that you have for your product from the ventless discussion that you had earlier to Open Kitchen and some of the ghost kitchen opportunities and so on. So it seems like at least in theory, you should have the ability to outgrow the market. But I don't know if you have some internal benchmarks or goals that you can share with this audience...?
Timothy FitzGerald -- Chief Executive Officer
So we don't share internal benchmarks and goals and they're always higher internally than they would be externally. But look, I mean, I think to your point these are why we are investing in those areas right? Beverage there's trends there that are existing that can help our customers with revenue with profitability right?
So, I mean, that's why we're investing in those areas. That was -- kitchens, that's a growing trend. That's not a hypothetical concept, right? So, I mean, I think we're working hard to educate customers, look for opportunities going to other segments, right. So we are expecting that to continue to gain traction. Ghost, mobile, cloud and pie kitchens that's early on, right. But it is also something that we do believe is not a fad. We think that is a trend that is here to stay and is a business model that is getting proven out and will evolve and get perfected over time.
And as I said in the commentary, we're very uniquely positioned from our IoT platform to be the brands of that to the automation capabilities that we have through IoT what they bring with robotics and data and then their ability to integrate all these solutions across Middleby looking at the most automated equipment that we have, conveyor urban systems for example, which we're the leader in and then actually pulling in food processing solutions, by which definition are highly automated. So we've just got a very unique platform.
We've actually spent a fair bit of time this year really evolving those concepts. So we can bring those to customers as they start to roll them out. And you can see a lot of activity now, I mean, not only from existing restaurant chains and retail customers and foodservice operations that are in process of opening operations to private equity firms and new outsiders that are coming into this space that are thinking about new business models. So we're engaging with customers on all sides there.
So, look, I don't think that's -- we're going to say that that's going to be significant revenue in the back half of the year, that's a longer-term thing. But if you look across we're hitting a lot of growth trends, and delivery is the other one. I mean, I mentioned the PUC cabinet. But delivery is everywhere right now and that is an operational issue that needs fixing at most of our customers. So we have a solution for that. So some of these things can help buck the trend a little bit even when there's not the spending going in because we're really trying to target areas where spend should occur.
And to your point, the comps -- look it's never easy for us frankly. But there wasn't a lot of chain activity. I mean that was a headwind in the growth that we squeaked out for the quarter, I mentioned a rollout. But I mean, we had a rollout that added about 2% to our growth in the fourth quarter of last year relative to this year. So as we kind of line up against next year, we hope that that will be a little bit of an easier comparison to comp.
Mig Dobre -- Robert W. Baird -- Analyst
Understood. Then my follow-up is on the margin side where you've provided a lot of detail but I for one, I'm a little bit unclear as to how you're thinking about commercial foodservice margin for 2020 as a whole. If I understand your comments on the top line, we should be expecting for the full year some revenue growth, some volume growth. How should we think about margin on that? How do we think about incremental margins? I'm presuming they're going to be up but some color would be helpful.
Timothy FitzGerald -- Chief Executive Officer
Okay. So, I'll just frame a little bit and then Bryan will kick in. So, I mean, I think we're certainly not giving a growth projection on this other than, hey, the front half of the year looks to be down, given the market conditions and corona, and then we kind of move to the back half of the year, which we suspect, we could be up and we think net-net that could get us to an up year, which is where I think we're comfortable right now, and we'll see how the back year unfolds.
We do believe that with up growth, we put together a business plan that may not roll out perfectly quarter-to-quarter but there is margin expansion that's embedded in there, based on some of the things that we touched on. So certainly, the facility consolidations that we did complete, which we haven't seen the benefit from that will start to really roll in the second quarter. We -- they are completed but I would say the operations aren't at perfect efficiency yet. So I think as we go into Q2 and beyond, we will see that supply chain initiatives, which has been something that Dave and the team have done a lot to really lay the groundwork for that. So we've got an opportunity that we'll execute on in the year.
Another areas that we're going after which is really just kind of the core integrating the acquisitions that we bring in. And we've done 16 acquisitions in the last two years, eight this year, eight last year, right? So, I mean, it's kind of embedded in Bryan's comments but right I mean, we are basically -- when you look at the overall margins, it really is important to understand how much is going behind the scenes there as we have a lot of companies that are at far less than the industry average -- or not the industry, the Middleby average and we're bringing them up. So those are all things that we're really continuing to push on as we move into the year. So, from a number standpoint, Bryan, I'll kind of let you pick up.
Bryan Mittelman -- Chief Financial Officer
Yes. And Mircea as you know, I'd say our margins tend to move up as we work through the year as well. So my comments were meant to be that Q1 the expansion opportunity same quarter to same quarter is going to be a challenge for us but we've certainly talked about a lot of things we're doing on the cost side of things. So I do expect for the balance of the year to be generating improvements related to all those -- all those areas. So we still believe that that will be delivered even in kind of the current market conditions. So it was more of, I guess, a tepid view on Q1 would still being overall positive after that.
David Brewer -- Chief Operating Officer
So, maybe, one other thing I just want to add to that is, we're continuing to invest also. So I just want to point out a couple of things. One, we've mentioned a few times here that we've invested $12 million in technology initiatives. That's going to increase going into next year. I mean, we're very committed as we continue to transition the company to focus not only on fast growing segments, but to really bolster our technology initiatives, which is open kitchen, it's controls, it's automation. So that $12 million is going to likely double in to 2020.
And it's going to touch not only commercial, but with the Brava acquisition, we're taking that in that's a platform that we'll bring into other products. And there is investment there. So I want to mention that, as well as we spent a fair bit in 2019, which is embedded in the numbers that we've delivered, adding to marketing tools and initiatives, which included opening some additional showrooms.
But those investments will continue. I mean, we're very excited, but we're going to be opening an innovation showroom likely here in the second quarter, which, in addition to the residential showrooms, is going to be for commercial. So we've got now an innovation center for food processing, we will go from two to four showrooms in residential and then we're going to have a really state-of-the-art innovation center supporting our commercial business, which, with all the technology, brands, solutions, the ability to serve segments. That's going to be a very unique asset in the Company.
So that's going to be a capex initiative, but it will also be an operating initiative as well. So I just -- kind of, consistent with 2019, where we focused on moving the business forward from a profit standpoint, investing in acquisitions and also investing in what growth is, that continues into 2020. So as Bryan's talked about margin improvement, we're going to also be reinvesting some of that back into business.
Mig Dobre -- Robert W. Baird -- Analyst
Very helpful. Thank you, guys.
Operator
Thank you. Our next question comes from the line of Saree Boroditsky from Jefferies. Your line is now open.
Saree Boroditsky -- Jefferies LLC -- Analyst
Good morning. Thanks for fitting me in. On residential, could you provide more color on what positive early indicators give you confidence on the 2020 outlook? And how should we think about the cadence of growth through the year?
Timothy FitzGerald -- Chief Executive Officer
So the trajectory, as we start the year, we think it's going to be similar to the end of the year, which is the appliance market was down and we look at indicators like AHAM which tracks appliance sales. And then obviously, what's just going on in the UK, which, there's never-ending saga of Brexit.
So, I think, the start of the year, that doesn't change. However, as you look at new home starts, they started picking up in November. And so, we've seen the last three months where home starts have improved rather than decline. If you look at other industries that are around kind of the housing market they've fared better. That -- those businesses see the impact of that ahead of the kitchen which is the last piece. But I think that is one of the things that we're looking at. We think that there's a lag there, but I think that gives us some confidence that, at least, domestically we will see some of that as we kind of get to the middle of the year.
And I think then, again, outside the industry, I mean we're continuing to pump along on all the things that we're doing which is the new products, which a lot of what we launched in 2019, really takes a while to get traction. I mean so again there's a longevity to get that seated as well because that's tied to remodels and home starts, and frankly it's -- you got to get that training out to designers and dealers and products and showroom.
So, a number of the products that I had mentioned early designer series ranges from Viking, certainly the column for the built-in from Viking which we're excited about really great products coming from AGA that we're just launching in the US now and that's also with the capabilities that we've built up over -- with distribution over the last number of years. I mean we would not have been able to do that otherwise. So, I mean I think that's really great that we can execute bring products such as that to market quickly.
So, the new products hopefully start to take hold as we move through the year. And then also the investments that we're making in our sales team and with the showroom's digital marketing is something that we're also focused on. So, the last couple of items I mentioned are really things in our control that we continue to invest in, but I think the backdrop of the market we're hopeful that picks up. And again those are the leading indicators that we've been watching closely.
Saree Boroditsky -- Jefferies LLC -- Analyst
I appreciate the color. Then just speaking on residential you talked about margins lower year-over-year in the first quarter. But do you expect the full year 2020 margins to improve?
Bryan Mittelman -- Chief Financial Officer
Yes, I would expect them to pull back to even and hopefully start to improve. A lot of this is though volume dependent as well. Some of the investments we're making are kicking off and will take a little bit longer to pay off. So, again, I'm -- I think there's more -- it reacts a little bit more to volume in the short-term or these that will have more dramatic impacts on it.
Saree Boroditsky -- Jefferies LLC -- Analyst
I appreciate the color. Thank you.
Timothy FitzGerald -- Chief Executive Officer
Yes. I'll just add -- I mean we did consolidate the outdoor line. Which links is a piece of that into Viking. So, we do expect to see the benefits of that as we move through the year, talked about, we're still really in ramp-up mode right now. So, there's a lot of training going on and some inefficiencies just that are related to start-up. But as we kind of move through those, I think the benefit of that will be seen certainly in the second half of the year perhaps in the second quarter.
That frankly has a little bit of a disruptive impact as the Viking team is really pitching in with the Lynx team to get all that rocking. But I think outside of the first quarter, we do -- we've been consistently expanding margins at Viking as well. It was a record year of margin for Viking and we keep tweaking that up and certainly, manufacturing efficiencies particularly on the new products as they start to season at Viking that will be a benefit as we go through the year and supply chain is also an area there that is of focus is a piece of our broader supply chain initiatives. So, I think those are some of the things that we expect to come through as we get to the latter parts of the year.
Saree Boroditsky -- Jefferies LLC -- Analyst
I appreciate the additional color. Thank you.
Operator
Thank you. Our next question comes from the line of Larry De Maria from William Blair. Your line is now open.
Larry De Maria -- William Blair -- Analyst
Thanks. Good morning. Thanks for having an extended call. First on the -- obviously we could debate the market outlook. When you talked about some of the changes you guys are doing fill the consolidation supply chain initiatives, etc. Can you just give us a number? What's the structural increase in dollars year-to-year just on those internal things you're doing that we can bank on even if all else still stays equal?
Bryan Mittelman -- Chief Financial Officer
The number we've talked about this morning is $20 million.
Larry De Maria -- William Blair -- Analyst
$20 million and that's all in CFS.
Bryan Mittelman -- Chief Financial Officer
No. Mostly CFS, and you think -- go back to things we've talked about, there's also a little bit of a carryover through food processing as well. And certainly the Lynx factory consolidation is the biggest driver in the near-term for residential.
Larry De Maria -- William Blair -- Analyst
Got you. And then last question. There's been a lot of noise in the market in talking to clients about obviously large chain thinking about adding a chicken sandwich. Just curious what your thoughts are and how you're positioned to potentially participate in that and potentially win that business, do you expect the timing? Do you expect it to go to one player? And just how you think that may play out? And could it be significant? Thank you.
Timothy FitzGerald -- Chief Executive Officer
David is going to have a comment. I'll just start by, hey, we don't comment on any specific customer opportunity. I'll just say that our products cook the best chicken sandwiches in the industry. But I'll let Dave pick it up from there.
David Brewer -- Chief Operating Officer
Well, Tim has gotten further than I would. But, yeah, we will not talk about our customers specifically. Yeah, there's a lot of activity out there. As I referenced earlier these CEOs of these large chains need to drive same-store sales, new store development, customer satisfaction through new menu items. And when they make those changes, most of the smart supply chain management people at our customers take advantage of that by bringing in new technology that lowers labor and improve speed of service and food cost.
And when you do that from an engineer's perspective, which I have to go to on my background, we have the right solution that enables that operator to do the best job possible whether that's a pizza or a chicken sandwich or a protein -- plant based burger, we have literally the best solution to bring those products to life for their customer.
Larry De Maria -- William Blair -- Analyst
Okay. Fair enough. Thank you.
Timothy FitzGerald -- Chief Executive Officer
Thanks, Larry.
Operator
Thank you. Our next question comes from the line of Walt Liptak from Seaport. Your line is now open.
Walt Liptak -- Seaport Global Securities LLC -- Analyst
Hi. Thanks guys for extending the call. So, I wanted to ask about the commercial food service growth rate and I was wondering about the M&A that you've held for over a year like Taylor? Are those -- are you getting growth out of those? Is that part of the reason that your growth rate was better than some of your competitors?
Timothy FitzGerald -- Chief Executive Officer
No. I mean, so Taylor specifically no. I mean actually with Taylor I mean we went through an SKU rationalization. It wasn't massive by any means. But if anything there was a headwind there. I mean we've -- our focus in the first year has been on margin expansion. So I mean, I think there's a whole variety of things that we look at when we're thinking about how to improve profitability.
But with Taylor certainly one of the things that we went through is we called out some of the SKUs that were either low margin or they complicated the manufacturing operations. So that actually was a detractor. So really on the beverage side, I mean I think you look about that ice coffee, some of the unique products that we've got coming out from Wunder-Bar, which we didn't talk about which is front-of-the-house touchscreen dispensing, which were excited about.
And we're really focused now on building the pipeline of new products. For Taylor they had a number of things that came out this year. Probably one of the things that I've mentioned in the comments that we're very excited about is a Zamboozy, which at this stage it's --we're just seeing the marketplace of the but we expect to continue to add new products from Taylor, such as that will help Taylor grow rather than detract and where we're cutting SKUs. So that's where we're kind of moving into that mode of new product introductions. And just with mentioning Zamboozy, I'm going to turn that to Dave, because I know he'd like to give a quick pitch on Zamboozy.
David Brewer -- Chief Operating Officer
So, yes, kind of the theme of the call here. I'm not going to try to one of Bryan. But Zamboozy, it's just a working name of a product that changes how the restaurant operates. And it has surpassed the CTX product line, which we have handed the CTX that the long wave of infrared oven its remarkable for Brava oven. I handed that over to James and James is going to -- one of our Group Presidents. He's going to grow that. So he's feeling the burden of picking up to CTX. And I've taken on the Zamboozy. And I know Jeremy is listening and we're going to drive Zamboozy to record sales this year.
Bryan Mittelman -- Chief Financial Officer
Yes. And I would say I haven't introduced my kids to the Zamboozy. But we are big fans of the Taylor ice cream machines. And taking it back to the margin story as well. Taylor is obviously a large operation. And really has been a strong part of that margin expansion story for us. So as Tim said, it is not immune from some of the market pressures on the top line but it's obviously, really important for us and makes its fair share of contributions to the bottom line.
Walt Liptak -- Seaport Global Securities LLC -- Analyst
Okay. Great. Okay. Thanks, good luck this year.
Operator
Thank you. Our last question today is a follow-up from Jamie Clement. Please go ahead.
Jamie Clement -- The Buckingham Research Group Inc. -- Analyst
Hey, guys. Thanks a lot for kicking another question. Dave, this one's for you. If you look back over the last couple of years it seems like a lot of large chains diverted capex and a lot of management focus to front of the house, the apps, the delivery to drive all that. How -- If you want to think about a nine-inning game with the night dining being -- if the money flows back to the kitchen kind of how far along in that process do you think we are? And how close are we to seeing that money pull back to the kitchen?
David Brewer -- Chief Operating Officer
Well, I would say a couple of things. First of all, I think, our investment in beverage, beverage technology, that beverage system is right there at the counter. And actually in many ways in self-service, it's across the counter. And so, we're participating near term, thanks to Joe Tap, Taylor and the Wunder-Bar solutions in that spend there.
To run a restaurant, which, the good news is, we have a tremendous amount of talent in Middleby that actually has run restaurants. And to run a restaurant you have to have a balanced system. So if you're front counter and two steps in front of the front counter, it's out of balance with your manufacturing process in that kitchen, or at the drive through, you've got to balance that production system. And that's where that innovation that we're bringing, that we're demonstrating through the ghost kitchens and the cloud kitchens and -- which is not a new concept.
It's a concept that's here to stay, but it shows off our ability to transform the kitchen and balance it against the front counter and drive-through and carry out needs. So we're participating, I think, with the invention of the PUC system, with the management system that's supplied by Open Kitchen to run the whole restaurant.
And then, I think, in the next 24 months they're going to need to pull-through the manufacturing process, through cooking and holding in the kitchen. So I'm looking at the next two years very bullishly, from a solution perspective, not a one-off environment, oven or a grill or fryer.
They're looking at holding connected to cooking, connected to customer service. And that's why we're so proud of the Open Kitchen concept that we launched in Milan at the HOST show that's just gotten tremendous traction, because they see it as a manufacturing process. And so, I'm very bullish over the next 24 months.
Jamie Clement -- The Buckingham Research Group Inc. -- Analyst
But do you agree that over the last two years that, that spending has been redeployed and that that's one of the reasons why commercial foodservice has been more sluggish than you'd like?
Timothy FitzGerald -- Chief Executive Officer
Yes. We've talked about. You and I have talked about that.
Jamie Clement -- The Buckingham Research Group Inc. -- Analyst
Yes, yes. Thank you.
Operator
Thank you. At this time, we're showing no further questions. I would like to turn the call back over to management for closing remarks.
Timothy FitzGerald -- Chief Executive Officer
Okay. Well, thanks everybody for joining us on the call today. We appreciate it greatly and look forward to speaking to you next quarter. Thank you.
Operator
[Operator Closing Remarks]
Duration: 78 minutes
Call participants:
Timothy FitzGerald -- Chief Executive Officer
Bryan Mittelman -- Chief Financial Officer
David Brewer -- Chief Operating Officer
David Brewer -- Chief Operating Officer
Jamie Clement -- The Buckingham Research Group Inc. -- Analyst
John Joyner -- BMO Capital Markets -- Analyst
Analyst
Jeff Hammond -- KeyBanc Capital Markets -- Analyst
Mig Dobre -- Robert W. Baird -- Analyst
Saree Boroditsky -- Jefferies LLC -- Analyst
Larry De Maria -- William Blair -- Analyst
Walt Liptak -- Seaport Global Securities LLC -- Analyst
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Middleby Corp (MIDD) Q4 2019 Earnings Call Transcript - Motley Fool
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