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MCX Technologies Corp. sees opportunity in Cleveland - Crain's Cleveland Business

Matthew Kruchko thinks Cleveland is a great place to run a company.

The cost of living is manageable and the inventory of housing is strong, he said. There are high-quality education options at the post-secondary and the K-12 levels. And the region is the "hub" of both manufacturing and the middle market for the U.S., Kruchko said.

That's why he moved technology services firm MCX Technologies Corp. here in November.

Kruchko is president and CEO of MCX Technologies and of its subsidiary, The Collective Experience.

MCX Technologies got its start as a professional services company known as MCorpCX in San Francisco. Kruchko took on the leadership role at MCX about a year ago and began working to turn the company toward its original goal of being "technology-centric," he said. To start, it divested its professional services firm this past summer, changing its name to MCX Technologies. Then, in November, Kruchko moved the company to Northeast Ohio, where he's lived for about five years.

MCX Technologies, which is traded on the Toronto Stock Exchange Venture Exchange and the OTC market in the United States, is what Kruchko calls a "business transformation company."

Companies have all had to become experts in e-commerce, particularly since the start of the pandemic, but many aren't set up for that. MCX's goal is to help companies make that transition in a variety of ways, from setting up the website customers will see to putting the necessary back-end processes into place.

"Business transformation, the way we're defining it for MCX, is transformation to transaction," Kruchko said.

MCX Technologies will approach that through three divisions: digital transformation, currency and decentralized finance. Kruchko said the goal is for all three of these divisions to operate as separate subsidiaries headquartered in Cleveland. So far, it has one such subsidiary: The Collective Experience.

The Collective Experience is in charge of the company's digital transformation work, which includes everything from analytics to marketing, to cloud technologies. And it's already working with a broad range of clients, from manufacturers to technology companies.

One of those companies is Universal Fibers Inc., a maker of polymer fibers for flooring based in Virginia.

Universal Fibers has been working with The Collective Experience on marketing efforts for about a year, said president Phil Harmon. One of the big projects has been overhauling the website for Universal Fibers. Harmon noted that an important part of that work has been thinking about the site in terms of the different customers who might interact with it, from designers to company executives.

Universal Fibers maintains a small in-house team in the marketing space, Harmon said, and working with firms like The Collective Experience helps him reach a "level of talent I probably wouldn't have access to otherwise."

One way MCX Technologies is trying to stand out with its customers is by offering more than just services; it's also creating technology solutions. Kruchko said the addition of different technologies will happen organically and through acquisitions.

Already, the company can offer data science and analytics products to customers through The Collective Experience. And it's working to grow in the future currency and decentralized finance spaces.

"Data is the through line of everything we're doing," Kruchko said.

Kruchko said the products MCX Technologies will offer have typically been made available to large Fortune 500 companies. But he sees a lot of opportunity in the middle market, and locating in the Midwest gives MCX access to a lot of those midsize companies.

The company is at 2529 Detroit Ave. in Cleveland. The city will serve as the company's headquarters, but even before the COVID-19 pandemic, MCX was building up its workforce remotely, Kruchko said.

At the moment, MCX Technologies is small, employing about 10 people. But Kruchko said he sees that total growing to about 50 in Cleveland in the next three to five years, with total employment growing to about 150 to 200.

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