VF Corp. Realigns Leadership At Dickies, Altra, Smartwool, And Icebreaker - SGB Media

VF Corp. reported making key leadership appointments at its Dickies, Altra, Smartwool, and Icebreaker brands, effective immediately.

“VF is committed to nurturing its strong pipeline of internal talent,” said VF Interim President and CEO Benno Dorer, “We are pleased to recognize and further develop three outstanding VF leaders with important and challenging new or expanded assignments.”

Todd Dalhausser, previously brand president of Altra, has been promoted to global brand president, Dickies. He reports to Dorer and serves on VF’s Executive Leadership Team.

“Todd is a talented business leader with a proven track record in building and growing brands, highlighted by the strong and consistent performance of our Altra brand under his leadership,” said Dorer. “We have the right strategy in place for Dickies and believe Todd is the ideal leader to assume responsibility for the brand to accelerate its profitable growth by connecting innovative workwear to consumer lifestyle tailwinds. The Dickies brand is an important contributor within the VF portfolio, and we look forward to consistently strong performance under Todd’s leadership.”

Dalhausser joined VF in 2018 as brand president of Altra following VF Corp.’s acquisition. Before VF, he was the senior vice president of sales for Saucony NA at Wolverine Worldwide. He also managed Saucony/Hind’s apparel business, overseeing design, development and product merchandising. Dalhausser held similar positions at Vans and Reebok earlier in his career.

Jen McLaren, previously brand president of Smartwool, was hired as brand president, Altra, and general manager of VF North America’s key accounts. She will continue reporting to Martino Scabbia Guerrini, EVP and president of the EMEA, APAC and Emerging Brands.

McLaren will also lead VF’s key account management program across North America, driving “consistent strategic engagement with VF’s large wholesale customers on behalf of all VF brands.”

McLaren has been the brand president of Smartwool since 2018, during which time she led successful strategies to expand its apparel and outerwear offerings. When VF acquired the Smartwool and Timberland brands, McLaren joined VF in 2011 and was named CFO of Smartwool. Previously, she was the North America CFO of Timberland. She joined the Timberland brand in 2003 in the global financial planning and analysis group. Earlier, McLaren held several positions at Arthur Andersen and Softbank Capital.

Jan Van Mossevelde, president of Icebreaker, assumed additional responsibility for the Smartwool brand as part of VF’s focus on “capturing future opportunities for strategic and operational synergies across these brands as a foundation for stronger and more profitable growth.” He will continue reporting to Scabbia Guerrini.

With responsibility for both brands, Van Mossevelde will lead strategies in merino wool and natural fibers. While each brand will continue to operate separately, they will collaborate on a cohesive approach to “leverage their respective strengths and capabilities in addition to VF’s global business platforms more broadly.”

Van Mossevelde has been the global brand president of Icebreaker since 2021. In 2019 he was appointed VP and the general manager of Icebreaker EMEA. He joined VF in 2015 as general manager, global brand management and demand creation within the company’s Corporate Strategy division. Previously, he was the VP of strategy for VF’s EMEA region. Before VF, Van Mossevelde worked at Procter & Gamble, holding various brand portfolio leadership roles in its marketing organization.

“These appointments in our Emerging Brands platform demonstrate our focus on putting strong leaders in critical roles,” said Guerrini. “We are committed to fueling the momentum we have in our Emerging Brands and know that Jen and Jan are the right leaders with the right experience and capabilities to drive continued growth.”

Photo courtesy VF/Smartwool

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VF Corp. Realigns Leadership At Dickies, Altra, Smartwool, And Icebreaker - SGB Media
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