Carnival Corporation has backed down from a legal fight with basketball star LeBron James.
Just eight days after James filed an opposition to Carnival Corp.’s application for a “King James” trademark, the company last week abandoned its 15-month attempt to secure the name for one of its cruise ships, ending the dispute.
Carnival Corp., the largest cruise company in the world with nine cruise brands, first applied for the “King James” trademark with the U.S. Patent and Trademark Office in August 2019 through its United Kingdom-based entity Carnival plc. The company amended the application several times to overcome conflicts raised by the office, and the trademark finally got the federal government go-ahead in July 2020.
James — who goes by @KingJames on Twitter — filed an opposition to the trademark on Nov. 18 through his limited liability company LBJ Trademarks. He claimed that the proposed trademark is a well-known nickname for the hoops icon and would create a false link between him and the cruise company.
James is no stranger to Carnival Corp. From 2010 to 2014 he played for the Miami Heat, the NBA team owned by Carnival Corp. Chairman Micky Arison. The Ohio native won two NBA championships with the Heat before returning to play for the Cleveland Cavaliers, where he secured his third championship. In 2018, he left Cleveland for the Los Angeles Lakers, where he won his fourth championship earlier this year against the Heat.
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December 03, 2020 at 04:07AM
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Carnival Corp. backs down in legal fight with LeBron James - Tampa Bay Times
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