Banking Industry Sees Digital, Mobile Services Increase During Pandemic - Huntsville Business Journal

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With the onset of the global pandemic, businesses rolled up their collective sleeves and grimly faced the arduous task of shifting gears.

And financial institutions quickly found themselves in the spotlight. When it comes to continued access to money, whether it be a loan, savings, or one’s paycheck, everyone feels the effect when that access is hindered.

The banking industry with its customers faced technological hurdles and economic hardships. But banks stepped up with solutions to protect their customers and employees as well as keeping themselves insulated against financial catastrophe – such as the crash of 2008.

“The current COVID pandemic focused a spotlight on the importance of providing uninterrupted services to all customers, including, personal, business and government,” said Tim Singleton, senior commercial lending manager for Bank Independent. “In many ways, the banking industry became hyper-vigilant preparing for multiple unknown economic factors.”

If one thing is certain, COVID-19 has been an accelerant for increased consumer usage of digital banking technologies.

Although most banks were already invested in digitalized and mobile banking services, the pandemic quickly prompted many of non-to-low-end digital users into the age of mobile banking.

Many banks, which had mobile banking tools and were already maintaining digital relationships with customers, had to quickly adjust to a sudden increase in demand for mobile services.

According to data collected by Fidelity National Information Services, there was a 145 percent spike in the average daily traffic for mobile banking platforms April 15, as compared with the March’s numbers. Along with the uptick in traffic, new registrations for mobile banking apps jumped 207 percent.

“Wells Fargo has seen increased digital and mobile logins, mobile deposit volume, checks deposited using mobile devices and online wire transfers since COVID-19 started,” said Stephen Norris, regional bank president for Wells Fargo. “All of this translated into more digital banking access and transactions than ever before.”

For Wells Fargo, those numbers are significant when compared 2019’s second quarter statistics. For April 2020, digital logins were up 21.5 percent, mobile deposit dollar volume was up 108.3 percent, and online wires transactions were up 49.6 percent. There were also 31.7 million checks deposited using mobile devices, which was a 35.9 increase over a year ago.

Naturally, there were learning curves and the need for increased bandwidth capacity.

“Our IT Department ensured an uninterrupted workflow for our team members who suddenly found themselves working remotely,” said Singleton. “The robust features built into Sync Mobile and Online found popularity with our customers.”

Bank Independent’s loan processing teams shifted gears by using the digital signature platform, in lieu of traditional signatures to close documents.

Since the pandemic exploded, customers have significantly changed how they do their banking. According to an FIS survey, 45 percent of consumers said they started using some form of mobile wallet following the pandemic’s onset. Once comfortable with usage, it is seen as another option, in addition to the face-to-face banking.

However, there are customers who prefer the return of “brick and mortar” banking.

“I think the industry will scramble to find the balance between digital and personal,” said Singleton. “Our customers have voiced their desire for things to return to ‘normal.’

“We have a plan in place that will accommodate our customers in a manner that is safe and secure for both the customer and our team members.”